You may have had tough times trying to rank higher on Linkedin. It may have been even resultless. But let’s admit, it’s not an easy task. Yet, far not an impossible one. As always, there are some hidden tips that can help you get there with fewer efforts and much faster than you would do it on your own. This time you will learn how you can benefit from Linkedin advanced search.

First, answer this: what is the most widespread practice to optimize any content for search engines? Keywords, right! Linkedin search is no different. The most important keywords are those that reflect the profession you’d like to rank for.

However, the keywords aren’t the only thing you can do for your profile. In the rest of this article, you will learn more about how exactly you can leverage keywords and other available options to optimize your profile and show your expertise.

Improving job history


  1. Research

At the first stage, you need to focus on finding the proper keywords (or rather – key phrases as the title of profession likely consists of few words) to optimize your profile for Linkedin search. But you don’t necessarily need to do it on your own. It’s always better to leverage tools that can automate the process.

You can leverage Linkedin advanced search by creating a list of professional titles people often search for on Linkedin. (Of course, make sure that they strongly match your field of expertise). You can include up to ten “key” phrases. The words in the phrases shouldn’t repeat.


  1. Mine your work experience

Come up with the list of companies and clients (for each company there might have been a number of clients you’ve worked for). Make sure that they don’t get too far from the profession you want to rank for in Linkedin search engine.

There’s no problem – and even better – if you have had experience with the other fields that are adjacent to your one. But if you are the digital marketer, past experience of the waiter, most likely, won’t be of any help. Treat it critically.

Don’t miss anything. The longer the list is, the better your rankings will be. Here’s how you can enlarge your job history without making up anything: create a sub-list of clients for every company you have worked at. Usually, people miss this. They just come up with the list of companies and job positions for each of them. However, every project can be an extremely valuable experience. Don’t hesitate to show it!


  1. Optimize your job history

Now it’s time to edit your job history. Go to the corresponding section of your profile, and combine your keywords from the first stage (in the “Title” field) with the list of companies and clients from the second stage (as the “Company Name” field). Most likely, you will get a solid list (definitely more impressive than if you mentioned just companies and positions).

Create right focus



Do you know which parts of your profile get the most of readers’ attention? Headers and visuals. As simple as that. So don’t hesitate to put your energy into making them great. Follow this way:


  1. Profile picture

Keywords aren’t the only way to rank higher in the Linkedin search. Visuals trigger emotions, which either make people interested or don’t catch attention at all. Make sure that your profile picture isn’t outdated, and change it for one of the following reasons:

– you look differently from what your picture shows to the profile guests

– you want to gain attention to your profile

– if you haven’t changed it for few years

If you prefer to frequently change your profile picture, make sure it’s of high quality. When in doubt, check this great article on the anatomy of Linkedin profile photo.


  1. Headline

Don’t let your viewers struggle to figure out what you are actually doing in your life. All too often, trying to be impressive, professionals of all levels create confusing titles that lead to nothing except misunderstanding.

Your professional title isn’t the place to make yourself look mysterious. In contrary, make sure your title is firm, pointful, and it reflects precisely your field of work. Pick the words that are familiar to those whom you are targeting.

A headline is also a place where you can leverage Linkedin advanced search by using keywords. But don’t do it if you’re not sure that you can handle that. Look up the words that are most frequently searched by users and that strictly reflect your professional occupation.


  1. Profile summary

Right after your profile photo and headline, what grabs the attention of the users is your profile summary. This is where you can make more use of keywords. Pick the right ones and don’t overstuff your text. Make sure it sounds natural.

Learn more about how to gain more profile views here.

Get recommended



On Linkedin, recommendations matter even more than anywhere else. So if you haven’t been recommended, it’s definitely the thing you may want to focus on right now. You may be wondering how to get those recommendations. Don’t be afraid to ask people.

First, examine your past places of work and clients you have worked with. Then, pick the ones that definitely can come up with the great impression of your work. It’s very important. Don’t just ask everyone if you want your profile to look great.

For every person, you would like to get feedback from, create the unique message. Make them recall the times when you worked together, show that you’re thankful, and let them know that it had helped you to be successful in what you’re doing now. But don’t just send the same general message to everyone.


Linkedin search is the very powerful tool, use of which is highly recommended. Of course, keywords are the first thing that may come to your mind when thinking about search engines but, as it turns out, only keywords can’t make difference. What really matters is experience, along with the wise way of showing it. Keywords can only help you but won’t do all the work for you.

To do your best, it’s highly recommended to learn from the real examples. So take your time to search Linkedin for the profiles of successful people, especially of the experts from your field of work. Also, take a look at this infographics to get more insights on how to create an impressive profile for Linkedin.