We have stepped into the era of sharing when experts of all levels give away their knowledge in the form of advice. All this information, however, don’t prevent from doubts when you start growing your own business. The only reliable way, then, is to examine the paths that have worked for the majority of people. Linkedin Sales Solution is definitely one of them.
The main reason for considering Linkedin Sales Solution the powerful tool for growing business lies in its precise orientation at social selling. Have you ever thought about how perfect formula of growing business may look like? Simple enough. The more leads you generate, the more chances you get to sell. The more you’re selling, the bigger your business becomes.
It’s not something that you can’t get intuitively. However, it may be something that is quite difficult to reach without the proper tools. If you’re selling not enough to grow your business, you need to focus on leads generation. In this article, we will explore how to handle that with the Linkedin Sales Solutions and other useful tools.
Where sales solutions come from
1. Polish your Linkedin profile and grow your network
Before you get your hands directly on the leads generation, make sure that your Linkedin profile looks perfect. We are always judged by the appearance at first, and Linkedin profile is the first thing that your potential customers get to know about you.
Any action you’re going to perform from your Linkedin profile to generate leads and increase sales will drive views. Whether those views result in more leads or not vastly depends on how good your Linkedin pages (your professional profile and your company’s one) meet expectations of your targeted audience.
Take a look at these nice infographics that guides you through the whole process of building a great Linkedin profile.
Another part is about connections. Here and there you are advised to connect with as many people as you can. Of course, you may have already established connections with everyone you know in person. But what if you want to draw the attention of the Linkedin users beyond the range of your first contacts? Then, you can turn to the special tools for help.
One of the options that have shown their efficiency is Proptop. Depending on your search criteria, it auto-visits thousands of Linkedin profiles. In turn, you get numerous of unique views. If your profile matches the needs of your visitors, you get new leads.
2. Identify opportunities to sell
There are a lot of scenarios of your interactions with potential customers that may lead to purchases. Some of them will inevitably end up with nothing except interest (behavior prediction isn’t the easiest thing). However, as you keep on researching and analyzing, the percentage of wrong predictions will decrease.
Here is the plan:
1) create buyer persona (to realize what your targeted audience is)
2) establish the connection with the potential customer (the one that matches your buyer persona’s profile)
3) gather more information from the customer (contact information, other information that you may need and prospect agrees to provide)
4) evaluate opportunity using prospect’s information.
Being the key stage on the way towards sales solution, establishing the connection with the potential customer is worth emphasizing.
There are few most popular ways of actually doing that:
– directly contact those who meet your buyer persona’s profile (cold calls, cold emails)
– give away knowledge (propose useful information for free that may drive your prospects to give you their personal information)
– create referral programs that encourage your customers to recommend your services.
There are definitely more options to consider. As you master your skills of predicting possible sales opportunities, you will reveal the most appropriate ones among them for your business. Try to leverage all the possibilities you have around either offline or online.
3. Don’t miss commercial opportunities
Usually, commercial opportunities come either from the will of your prospect or as the positive result of evaluating sales opportunities (made by marketing specialist). Whatever of those two your commercial opportunity origins from, your need to respond by creating the business proposal.
Depending on the type of your business, services you offer, and clients you have, the creation of the business proposal may require the workforce of more than one specialist and need testing and evaluation inside the company before being submitted to the prospect.
After you submit your business proposal to the potential client, you may expect one of, at least, three responses: purchase, rejection, need for modifications. It’s highly recommended to track the way your team handles commercial opportunities: which cases, more likely, lead to the positive result, which conditions and premises take place, etc.
Remember, the best way to learn is by active analyzing your own work and retrieving lessons from it.
Tips to sales process
If you’re focused on the business growth, consider selling more to those who are already among your customers. The point is that Intensive focus on the new customers often leads to the holes on the end of existing ones. At the same time, the more you sell to those who have already purchased from you, the more chances you have to get recommended (and get more quality leads).
There are few ways to do this:
1.If you do want to increase selling to your customers but don’t have the possibility to produce something new, there are always alternative options. One of them and, perhaps, the most powerful one is to turn your products into services (or backward if you offer services). For instance, if you are selling sportswear, create the training program that helps to keep the tone, and try to sell it (consider online, offline or both). Most of those who like your clothes will get interested in checking out the program.
2. Your customers may not be aware of all the products you offer. Even if you think that you have done just everything to make existing options apparent to everyone, the majority of your customers may still not know about them. What can you do? After your customer picks any of your products, recommend him other option (the one he would possibly like).
In online space, there are a lot of tools that help to automate this process. If you manage to do it without annoyance, you can make it quite helpful for both sides. You can connect analytics tools and track the way your audience reacts to the recommendations.
Growing business is definitely about balancing out selling to existing customers and finding new ones. It requires the analytical approach to the interactions with your prospects and customers in order to learn priceless lessons and improve as the consequence.
Using Linkedin for sales implies the same key pattern: creating a worthy representation, identifying positive sales scenarios, leveraging commercial opportunities, and (hopefully) closing sales. However, comparing to other platforms, Linkedin for sales is the all-in-one solution that combines all tools you need to sell online.
However, Linkedin possibilities don’t end where native functionality can’t work out. Moreover, the great thing about Linkedin is about countless tools that expand possibilities within the platform. Protop is one of them. It helps to attract thousands of unique guests by means of auto visiting.
I hope, this article helped you to answer some of the questions about growing business. Lastly, I highly recommend trying Protop. It’s low-cost and easy in use. Just register here and start using it.