What should define the way we accept changes? Our character? Our flexibility? This is a difficult question to answer due to how different we all behave about it. Our reactions vary a lot making more complicated for companies to adjust the way they change to the way consumers perceive it.
Definitely, the most noticeable become the changes of the functionality that is in active use. When used often it becomes a part of everyday routine and each small difference becomes extremely tangible.That’s why such giants like Facebook, Google, Twitter, LinkedIn frequently become discussed.
From one side they have to change, from other one – there will be always those who would want to keep to the older version.
LinkedIn, has undergone a set of changes that are gradually emerging. Every user is going to decide for himself how good these changes fit the way he interacts with LinkedIn. As always, it makes the audience to fall into two portions: one of which would appreciate the improvements while other one would criticize all the changes. And it’s okay.
To measure how good these changes really are it takes time and a lot of statistics. Finally, you get the whole picture that usually differs from the way it initially comes up.
What makes UI great
Even though platforms differ, approaches to the great UI that meets most of the requirements and subjective preferences remain the same. And here are the main principles companies rely on:
– a profound knowledge of their audience and the scenarios of its interaction with the existing functionality (easier to imagine you can do this than do it actually)
– trends and innovations
– a flexible development that makes easy to adjust the design to the engineering side and backward
– simplicity and intuitive understanding the way “it works” by the users
– an apparent hierarchy and accessibility of all the functionality within 2-3 clicks
– a proper balance of styles and colors that totally meets the purposes of the service
What about LinkedIn before changes
We are spoilt by the way all the networks and platforms are trying their best to make it simple for us. Of course it all craves to reach some point in the future where we can just think about searching for, let’s say, T-shirt – and the list with all available and matching options (by style, size, and color – of course depending on our preferences and preceding choices) is here, looking at us and waiting for our choice.
This is going to be real, faster than you (and I) may guess. It’s an example of an intuitive approach that is unfortunately not available yet. However, we already have a lot of real examples of user interfaces made so simple that it takes seconds to orient within the functionality.
But LinkedIn had some problems with simplification. Due to a lot of functionality, it comes up quite difficult to make the user interface intuitive. Well, it’s a professional network that contains a bunch of tools some of which you may not know even if you have been peacefully used it for a certain period of time.
Of course, it’s better to have more at your possible exposal then less. And even if you’re not aware of it, you can always turn to documentation for more information about your possibilities. Because possibilities are everything.
Nevertheless, as I’ve stated and we all know, when it comes to devices and services we’re spoilt children who don’t want to spend their time digging into the intricacies of the functionality. We want to make few clicks and be there. Magically and easy.
A lot of users keep comparing their experience of using LinkedIn to other platforms and are continually finding it too difficult. LinkedIn knows about it and all the changes are dedicated to making it more natural and, therefore, ease the life of their users.
The last changes had a special focus on the issue of simplification. And they achieved certain results. Now it takes less to get oriented and become familiar with the platform. Besides, now it’s deprived of additional details that used to distract. The last made new LinkedIn’s UI more stylish and less overstuffed with the details.
One more major improvement LinkedIn craved to achieve was to make it universal. Nowadays we are coming to feel mobile interactions more natural than desktop ones. And a lot of services are shifting towards merge (to some extent) of mobile and desktop interactions in something highly natural and convenient.
And LinkedIn isn’t an exception. New changes that are currently unfolding touch this area as well. Regular web version now looks more natural due to the mobile-like UI features.
What about specific features?
1. Access easier your profile update option, analytics of your profile and content with the links for learning more.
2. Share all the types of content from the one place.
3. Focus on the main – new tab “My Network”: click on it – and here are your invitations and people you may know plus the advanced filter to search for people that you may want to connect with.
4. Search efficiently with boolean logic (with the help of boolean operators OR, AND, NOT, and parenthesis).
5. Search within connections of the people you’re connected to.
6. While exploring profiles of the people you’re not connected to you can see those connections that can introduce you the person whose profile you’re exploring.
7. On the company’s page, you can see its employees you’re connected to (1st, 2nd, 3rd level connections).
8. Premium search filters removed due to their uselessness, instead, in Sales Navigator, you’re getting more search power with the lead builder.
9. Keep track of companies and people by means of Notes and Tags in Sales Navigator.
10. Save as many searches as you want in Recruiter.
Definitely, LinkedIn is changing to better (even though it’s quite a subjective question). It’s removing features that are not in use and putting more efforts into what in high demand is.
Therefore, it becomes easier in use, stylish, and more helpful. All the parts – public and business – are undergoing active changes. They all are not ready and accessible right now. However, some of the new functionality you can explore all ready. To find out what’s more is coming you can always turn to LinkedIn Help.
You always have an option – whether to keep the sceptical side and believe that classic is always better than anything new or stay flexible and accept changes. Even though sometimes you may feel new functionality extraneous, your first impression doesn’t mean that you won’t appreciate it later.