LinkedIn lead generation is the most powerful thing you can get from social media platforms when it comes to B2B marketing. There is a bunch of third-party tools that can help you to generate LinkedIn leads with a high efficiency, some of which I will show you later. For now, however, let’s look at how to get the most out of possibilities that available on LinkedIn.
The foundations of every social network are quite similar to the way networking functions in real (offline) life. If you want to get noticed and transmit the fluids of your expertise, you don’t sit at home or in your office only. Instead, you get prepared and go to the place where people of the same interests as you hang out. The same thing you need to do on LinkedIn.
If you want to leverage the most of LinkedIn lead generation possibilities, you don’t just post from your Company page and wait until people come to you – but you use every possibility to reach out to as many people of your professional niche as possible. For this LinkedIn groups are the most useful thing you can ever find on social networks. And in this article, we will find out how do it right and not get banned.
LinkedIn groups: threats and opportunities
The most common problem people face when using groups for LinkedIn lead generation is getting banned. Although this situation is quite usual, it means that most people don’t know how to leverage this possibility properly. If you don’t want to join them in this unlucky fortune, stop thinking about groups in terms of self-promotion.
Don’t get me wrong, everyone wants to get promoted. Everyone wants to know how to generate leads effectively. However, if you do it wisely, it will happen anyway. It works perfectly only when happens as a consequence, not when set as a primary goal. Instead of being banned, however, you will get positive attention and be appreciated for your expertise.
Be prepared that it won’t happen instantly – building awareness in your potential audience on your professionalism does take time. But when you get it, then you can be sure that it’s solid. You won’t need to constantly look up for possibilities to promote yourself all the time as long as your expertise talks on your behalf.
How to make LinkedIn lead generation
In this article, we won’t discuss how to create your own group implying that you are interested in getting started (or, perhaps, to continue) with using LinkedIn for lead generation instantly.
The groups that already have a lot of members are a great possibility to get advantage from the warm audience (such audience that is ready to new products and services). If you decide to create your own group, it will take much longer (yet, have advantages).
Pick relevant groups
Here are some features that can help you to make the right choice of group and use it for an effective LinkedIn lead generation:
- a large number of members (the more – the better)
- apparent activity (if there’s hardly any for the recent time, it’s not what you need)
- no spam (if nobody takes care about spam, it also can indicate that hardly any cares about the group)
- participants among your existing audience (if your customers participate in some groups, it may mean that there some potential customers for you as well)
- relevant group rules and topics (sometimes naming confuses and doesn’t help to understand what the group is really about so be careful to explore beforehand not to waste your energy on the wrong audience)
Post to groups.
When you have realized that the group is what you need, it’s time to get your hands on posting. Again, let’s break the way of approaching it into details:
- relevance (if you don’t want to sound spammy, usefulness and relevance of the content must be a key priority for you)
- no copy-pasting (if you want to post in different groups the same content, it’s alright, but properly adjust it to every group)
- link to your article (don’t hesitate to add a link to the full article – anyway, you won’t be able to post a full text due to the LinkedIn restrictions)
- participation in discussions (it’s essential not to just make posts, but also to contribute to discussions of other members)
- bonus resources (don’t be afraid to give away what you consider the most representative (for your expertise) pieces of content)
Analyze your results.
Without a proper analytical approach, all your attempts to achieve LinkedIn lead generation will remain obscure. For tackling this, you may find useful to analyze what kind of posts perform their best and which ones don’t.
The response you get from your potential audience is the most reliable thing. So don’t hesitate to take it into consideration and use it for improving your LinkedIn marketing strategy.
LinkedIn lead generation is an extremely useful thing for B2B. However, it requires being active not only on your Company page but – what is even more important – in LinkedIn groups, whose members are your potential audience.
Moreover, you can strengthen your chances by using such tools for LinkedIn as Protop. It automatically visits thousands of LinkedIn profiles that meet your criteria bringing prospects to your profile.
Register now to start using Protop!